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Boating industry looks for ways to lure millennial customers onto the water - WatertownDailyTimes.com

CHICAGO — Die-hard water-skier and wake-boarder Jay Fieser has his sights set on buying a boat in a few years but the super-tricked-out, six-figure models he’s been eyeing just aren’t in the 20-year-old’s budget.

Not only is this a problem for Fieser, but it’s also a challenge for the boating industry, whose typical customer is the more deep-pocketed baby boomer.

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Source: www.watertowndailytimes.com